Project Breakdown

𝗧𝗲𝗲𝗞𝗮𝘆&𝗟𝗲𝗼 𝗦𝘁𝘂𝗱𝗶𝗼 x 𝗦𝗸𝗲𝗰𝗵𝗲𝗿𝘀: Comfortable Footwear For Beautiful Lives

Have you ever tried too hard to be cool, to look beautiful, or just to give in to the peer’s pressure? Like that time when you almost lost your breath putting those jeans on? Or crying regretful tears walking on those six-inch heels?

Seriously, at what point you’d sacrifice comfort for the sake of looking good? Why don’t you pick a good-looking, yet extremely comfortable option?

That’s where Skechers comes in. As a comfort technology company, they make footwear that not just looking good, but also help you feel good as well.

Why do we have to try so hard to make things happen, when we can just chose the comfortable way? Because the things that suit you and make you feel comfortable will make every moment more enjoyable, and our lives more beautiful

We pitched for this 6-month campaign for Skechers with the belief that comfortable footwear will lead to beautiful lives. Literally and figuratively.

With these 2 iTVCs inspired by the colorful and exciting world of Broadway, and the accompanying key visual, photography and social content that span the course of six month, we put jazz, ballet, rock, tango and street dance together, finishing them off with a lot of lightheartedness… to tell the story of Skechers.

For this project, we are honored to collaborate with our amazingly talented and dedicated partners in Saatchi & Saatchi Vietnam and FGS Production. There’s no such thing as a smooth-sailing from A-Z when it comes to crafting an impactful campaign, but with the help and understanding from the brand people – we got it made. In style. Comfortably.

And that’s the beauty of it, really. When you believe in your idea, and you are honest in your communication – good things will follow suit.

📌 Cᴀᴍᴘᴀɪɢɴ: Comfortable Footwear for Beautiful Lives.
📌 Cʟɪᴇɴᴛ: 𝐒𝐤𝐞𝐜𝐡𝐞𝐫𝐬 𝐕𝐍
📌 Cʀᴇᴀᴛɪᴠᴇ Aɢᴇɴᴄʏ: 𝐓𝐞𝐞𝐊𝐚𝐲𝐋𝐞𝐨 𝐒𝐭𝐮𝐝𝐢𝐨
📌 Cᴀᴍᴘᴀɪɢɴ Sᴛʀᴀᴛᴇɢʏ: 𝐒𝐚𝐚𝐭𝐜𝐡𝐢 & 𝐒𝐚𝐚𝐭𝐜𝐡𝐢 𝐕𝐍
📌 Pʀᴏᴅᴜᴄᴛɪᴏɴ Hᴏᴜsᴇ: 𝐅𝐆𝐒 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧
📌 Mᴇᴅɪᴀ Aɢᴇɴᴄʏ: 𝐖𝐚𝐭𝐞𝐫𝐦𝐞𝐥𝐨𝐧 𝐌𝐞𝐝𝐢𝐚

𝑻𝒆𝒆𝒌𝒂𝒚𝒍𝒆𝒐 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑺𝒕𝒖𝒅𝒊𝒐 – 𝑵𝒐𝒕 𝑱𝒖𝒔𝒕 𝑨𝒏𝒐𝒕𝒉𝒆𝒓 𝑩𝒐𝒖𝒕𝒊𝒒𝒖𝒆 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑺𝒕𝒖𝒅𝒊𝒐