As the old saying goes: “There is no such thing as a free lunch”, we paid plenty of hard-working hours to craft this Free Lunch Campaign for Grab Food.

Inspired by the pun “As Hungry like a wolf – Đói như con Sói”, we created a series of online films and visuals that portray a clueless office worker turns into a hungry, grumpy yet relatable wolf at lunchtime. The series communicate about three main barriers that stop people from enjoying their lunch: the lack of choices, the lack of a convenient, comfortable way to have lunch, and the lack of money.

Thanks to Grab Food Free Lunch, these 3 problems are solved – The poor wolves become human beings again, and we end up with a nice piece of work.

A collaborative effort with our clients that flows with creativity is our secret

The films