1km = 10 plastic bottles. So simple yet so effective and powerful. adidas Vietnam asked us to create a series of video clips featuring the prominent athletes calling people to join them in Run For The Ocean 2021 Event!
We revised the lyrics of the famous folk song: “Song of the Fishermen” and make it into “Song of the runners”. The original lyrics were: “Let’s drink all the bottles away”, and we changed it to “Let’s run all the bottles away!” This simple yet relevant twist proves to be a refreshing and memorable catch phrase that connect with Vietnamese runners.
adidas RFTO 2021
What We Did
Creative Direction & Video Production
Let’s run all the plastic bottles away!
We were fortunate to work with 4 inspiring athletes. We hope to feature them honestly as their stories are very powerful on their own.